Research And Markets.com has published a report on “ Laptop Bag Market Size, Share and Trend Analysis ”. According to the report, the global laptop bag market is on a growth trajectory and is expected to reach USD 2.78 billion by 2030, growing at a compound annual growth rate(CAGR) of 6.5% from 2022 to 2030.

This surge is attributed to consumersʼ increasing adoption of carrying cases as a essential accessory to protect laptops and tablets while travelling, as well as consumersʼ growing fashion and technology awareness. Companies are driving innovation with features such as multi-storage solutions, GPS tracking, anti-theft protection, built-in power and device status notifications to accelerate market expansion.

Growing consumer demand for lightweight laptop carrying cases is forcing companies to invest in the development of new products targeting the enterprises and student segments. In addition, the proliferation of online stores, driven by the growing community of smartphone users, is facilitating convenient product access across geographic boundaries. In particular, laptop backpacks have emerged as the dominant product segment, capturing the largest revenue share by 2021.

Their functional design enables them to hold laptops, tablets, mobile phones, water bottles and other essentials for occasions such as offices, cafes or park, making them a popular choice among students and professionals. Equipped with padded edges and pockets, these backpacks keep gadgets secure while distributing the weight over both shoulders for improved comfort when travelling.

In the distribution channel landscape, the offline channel leads with a share of over 60.0% in 2021, accounting for the largest revenue share. With changing consumer buying behavior, established laptop bag companies are using supermarkets and hypermarkets as effective platforms to showcase their brands and attract consumers willing to invest in high quality products. At the same time, smaller retailers are actively seeking opportunities to build and maintain efficient retail chains.

Demand for laptop bags in Asia Pacific is driven by the increasing use of computers for personal and business purposes. The surge in laptop usage among young people in developing countries such as India and China is directly contributing to the demand for laptop bags. Notably, the market is characterized by the presence of a few dominant players.

Asia Pacific is expected to witness the fastest CAGR during the forecast period, owing to the growing demand for laptop backpacks among students and employees and the increasing number of schools, colleges, and offices in the region.